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Meet Paywall Experiments

Get actionable paywall advice to boost revenue and conversion in seconds.

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Jordan Morgan

Developer Advocate

Published

How many hours does it take to master a subject? About 10,000?

At Superwall, we've created a tool that blows beyond that mark. Drawing from over 1,824 lessons, across 422 unique experiments with tons of hours and time spent on each, we've created a tool that helps you make your paywall better. Point black, period.

Introducing paywallexperiments.com — live now, and free for everyone. It's the industry's most comprehensive tool and subject matter expert on paywalls, conversions, and how to help them grow revenue.

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Introducing our new, free tool to make better paywalls.

Ask for feedback

Here's how it works:

  1. Add a screenshot (one or more) of your app's paywall.

  2. Ask for advice (i.e. "How can I increase my annual trials here?), or about a specific goal you're after (i.e. "How do I make my plans more prominent?")

  3. That's it.

Next, our special flavor of GPT-5 will get to work. Using an in-depth prompt (it's over 120,000 tokens) and our homegrown data, it'll give you insights specific to your app and needs. Check out this "plan drawer" from my own paywall in my app, Elite Hoops:

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Elite Hoops' paywall plan drawer.

There are pros and cons to using a plan drawer, and perhaps I want to dig in there. How do you do that, though? You need industry insights, you need tests, you need data, and you need users to run all of that against.

This is a perfect time to use our new tool:

Industry insight available instantly

Using Paywall Experiments, I can get virtually unlimited paywall advice. Here, I can ask it anything about the plan drawer design. Its pros, cons, areas I could test, and more. For context, in my implementation users tap a "View More Plans" button to see all the available plans. As an app founder, I would specifically want to know things like:

  • Does this structure work well to emphasize my annual plan?

  • How does the drawer perform as a confirmation step?

  • Are there any suggested design tweaks I should try based on industry patterns?

Asking our growth expert, Nick, is the best way to get answers to questions similar to those. But this? It's a close second, and here's what Paywall Experiments had to say:

Shareable tips

Curious to see the whole readout from my example? Every single insight and report is shareable, which means you can send them to your product manager, designer, developer, or anybody else. Just click the share button towards the bottom of your report:

You can check out the example from my own app and its plan drawer design right here.

Data that only Superwall can give you

When you need to improve your paywall, conversion rate, or get "unstuck" in terms of growth — Superwall is at its best. We have the data, we've ran the experiments, and we've done the homework. This new tool is a literal cheat code. Run it through all of your paywalls, or even the same one but frame it with a new question. We made this for all of you.

And, when you're ready to act fast on those tips? There's no better way than with Superwall, so go grab a free account today to get started.

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Customer Stories

Our customers refer to Superwall as their most impactful monetization tool. In their own words:

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Thanks to Superwall, we were able to 2x our iOS app profitability in just six months. It has greatly assisted our growth team in achieving exceptional results by facilitating high-frequency experimentation.

Mojo launch
Bernard Bontemps, Head of Growth
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Really excited about the progress we made recently on paywalls with Superwall. We got more than 50% increase in conversion for upsell screens. This is crazy.

Photoroom launch
Matthieu Rouif, CEO
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Superwall has completely changed the game for us. We’re able to run experiments 10x faster and unlock the ideal monetization model for our users.

RapChat launch
Seth Miller, CEO
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Superwall made testing paywalls so much faster. Instead of releasing a new version of the app each time, we were able to iterate on the winning paywalls much quicker. Thanks to that it increased our revenue per customer by 40%.

Teleprompter launch
Mate Kovacs, Indie Dev
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Superwall lets us move 10x faster on our monetization strategy. We can build and launch multiple paywall iterations without the need for client releases or complicated deploys. Our product iteration loop is days, rather than months because of Superwall.

Citizen launch
Jon Rhome, Head of Product
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Superwall enables Bickster’s marketing team to design and optimize app paywalls, freeing up engineering to concentrate on innovation. As a result, Superwall helped accelerate our install-to-subscription rates, lower engineering expenses, and cured our team’s frustration with the (once) time-consuming process of iterating on paywalls.

Bickster launch
Chris Bick, CEO
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Superwall has revolutionized our monetization strategy. It’s an essential tool that allows rapid paywall testing and optimization, leading to remarkable improvements in our subscription conversions and revenue generation. Can’t recommend Superwall enough for any app-based business.

Coinstats launch
Vahe Baghdasaryan, Sr. Growth
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Superwall has played an integral part of improving our subscription business. Compared to other providers, Superwall has proven superior in facilitating high-frequency experimentation allowing us to achieve an ideal monetization model, resulting in a significant increase in revenue.

Hornet launch
Nils Breitmar, Head of Growth
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Superwall is the single greatest tool we’ve used to help us increase our revenue. Our material wins from Superwall are greater than any tool we’ve worked with to date!

Pixite launch
Jordan Gaphni, Head of Growth
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Shout out to Superwall for helping us dial in our paywall — made a big impact on monetization, increasing revenue by more than 50% 💸

Polycam launch
Chris Heinrich, CEO
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Superwall increases revenue. Full stop. Being able to test paywalls on the fly and quickly analyze results has drastically increased our revenue and improved our monetization of users. Highly recommend this tool!

Hashtag Expert launch
Zach Shakked, Founder
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  • Drag 'n Drop Paywall Editor
  • 200+ Paywall Templates
  • Unlimited A/B tests
  • Charts & Analytics
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